Valente it's a clothing and accesory brand created to raise awareness for LGBTQ and Gender Equality issues in Latin America. 

The main challenge was to create a logo that was safe for LGBTQ people and it's allies to use in predominantely discriminatory countries and spaces. 

 

The logo was designed as an open V, the central idea was to create a logo around a language that was welcoming for everybody that felt part of the comunities affected by these kinds of issues or people that felt responsible to make them visible, hence the main silhouette's resemblance to an embrace. 

 

The typography it's clean and sober, and the colors chosen are joyful and soft, not overbearing.